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Mark Stubis of American Humane said its investigation should be completed soon, but that initial findings indicate that two scenes in the clip were shot at different times and edited together. A subsequent scene shows the dog becoming submerged in the water for several seconds as trainers shout, “Stop!” TMZ says the footage was recorded in November of 2015. The minute-long clip shows a trainer trying to put a resistant German shepherd named Hercules into a turbulent pool and the dog scrambling out. Humane, however, have all said that it is misleading. Quaid, Polone, “A Dog’s Purpose” author W. No one has disputed the authenticity of the leaked video. “No matter how the film performs this weekend, there is virtually no way to accurately quantify how the ultimate gross receipts for the film may have been impacted by the negative publicity,” said Paul Dergarabedian, senior media analyst for box-office tracker comScore. Actor Josh Gad, who lends his voice to a dog in the film, issued a statement on Twitter saying he has asked the studio and production team for an explanation of what he calls “disturbing images.”.“A Dog’s Purpose” star Dennis Quaid went on TV’s “Entertainment Tonight” calling the leaked video “a scam.”.
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American Humane, the watchdog organization that certifies that “no animals were harmed” during TV and movie productions, suspended an employee and launched a third-party investigation into the incident.
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Producer Amblin Entertainment and distributor Universal Pictures went into full damage control, complete with a “war room,” canceling a media day and starry premiere, but sticking to its plan to open the PG-rated film in more than 3,000 North American theaters on Friday. The film has experienced box office success, already taking in over 120 million on its 20 million budget, in the U.S.People for the Ethical Treatment of Animals has called for a boycott of “A Dog’s Purpose.”.18 on TMZ.com and quickly went viral, fallout has been extensive, including:
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“As far as videos that can come out for your film, this is definitely not the one you want if you’re the filmmakers, right before the movie opens.” “Sometimes a controversy can help you, but this isn’t one of those cases,” said Which is why a video leaked last week of a frightened dog apparently forced into rushing water during the making of the film is soĭamaging to its opening box-office prospects this weekend: It alienates, even offends, its very audience. Leaked video likely to hurt A Dog’s Purpose at box office. Saturday ticket sales were +46 with 7.7M over pic. Based on a bestselling book and told from a dog’s perspective, it’s a feel-good story for animal lovers of all kinds. LOS ANGELES Marketers would describe A Dog’s Purpose as a film with four-quadrant appeal. A Dog’s Purpose brought in mostly older women at 66 females, 61 over 25, with 73 saying they bought tickets because of the subject matter. LOS ANGELES - Marketers would describe “A Dog’s Purpose” as a film with “four-quadrant” appeal, meaning it’s likely to draw moviegoers of both genders, young and old.
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